MAHI TAAPOI
Sustainable Tourism Development
Visitor Satisfaction
Copyright Mahi Taapoi, 2008-9. All Rights Reserved.
Mahi Taapoi is the specialist tourism development arm of Dialogue Consultants Ltd, Auckland and Wellington, Aotearoa-New Zealand
Aotearoa-New Zealand has experienced dramatic growth in recent years. While it is impossible to determine the contribution of the marketing programme to this growth, there is some research which suggests that the strategy is working.
Surveys suggest that visitors classified as “interactive travellers” have higher satisfaction with their visit to New Zealand compared with all international visitors.
Data source: Tourism New Zealand, (2003), What New Zealand’s Ideal Visitor Wants, PowerPoint Presentation Roadshow Master, p45
